What is the Auto-sobriety creative challenge in China?



The Autosobriety Challenge is co-hosted by UNITAR, Pernod Ricard China, CIFAL Shanghai, CIFAL Hubei and China Communication Television Broadcasting Network in China, seeking innovative proposals for road safety from students enrolled in Chinese universities and colleges.

The challenge is a new attempt to further support the Autosobriety Training Programme in China. By adopting a "train the trainers" approach, organizers tapped the potential of students by improving their road safety literacy on issues such as “No Drink Driving” and encouraging them to explore creative solutions. After mastering the Autosobriety knowledge, participants were tasked with developing an educational tool, consisting of a poster, video, and deck of slides, based on three topics: how alcohol affects the human body and driving performance, the legal consequences of drinking and driving in China, and strategies to prevent Drink Driving.






The primary aim of the Autosobriety Creative Challenge was to engage students enrolled in Chinese universities and colleges and encourage them to propose innovative ideas for the Autosobriety Training Programme.

By leveraging their creativity, the challenge sought to empower students to contribute to public education on alcohol-related issues, specifically focusing on advocating for sober driving to enhance road safety in China. The challenge aimed to tap into the potential of university students, who often comprise the majority of driving school students, and provide them with the opportunity to become Autosobriety ambassadors, improving their road safety literacy and spreading the message of "Don’t Drink and Drive."


The evaluation and selection of the winning kits were conducted by a jury composed of representatives from UNITAR, the Publicity Office of the Shanghai Traffic Police Department, Pernod Ricard, China Communication Television Broadcasting Network, and the Research Center for Digital Economy of the Communication University of China. Out of the 12 teams shortlisted for the final evaluation, three workpieces emerged as the top winners: "Alcohol and Responsibility," "The Effects of Alcohol on Eyesight," and "How Does Ethanol Affect You?". These projects were recognized for their scientificity, creativeness, applicability, legal compliance, and insightful contributions. In addition to the top three winners, two projects, "Get Home Safely" and "Alcohol and Responsibility," received special recognition for the Best Poster Design and Best Video Creation respectively, commending their unique and creative ideas. The winning teams were honored with certificates issued by the organizing committee, along with cash rewards and interview opportunities for internships within the institutions involved in organizing the challenge. Explore below the best workpieces, posters and videos selected by the jury!

First Prize & Best Video 冠军最佳视频创作奖

Zhonghao Fu & Yiwei Su

Introduction: The work was created by Zhonghao Fu and Yiwei Su from Jiangnan University. The kit, presented in the form of a drama, portrays the dilemmas and hesitations people may encounter at the dining table in their daily lives. It interweaves Chinese laws and regulations related to drink driving to alert the audience. In the end, it uses the metaphor of a child's "love note" to symbolize the responsibilities people bear in their lives, conveying the main theme of "saying no to drink driving with a sense of responsibility" to the audience.


Second Prize 亚军

Yuchao Hu

Introduction: The work was created by Yuchao Hu, a student from Sichuan Fine Arts Institute. The kit visually presents the impact of alcohol on eyesight through a unified poster and video. It adopts a scientific approach to explain and intuitively demonstrate the dangers of drink driving to the audience. The aim is to appeal to every driver to refrain from driving after consuming alcohol.


Third Prize 季军

Guowei Cheng, Peng Lian and Yayan Liu

Introduction: The work was collaboratively created by Guowei Cheng, Peng Lian, and Yayan Liu, students from Zhongkai University of Agriculture and Engineering. In the poster, the participants use questions and illustrations to depict the effects of ethanol on the human brain. In the video, they utilize a talk show format to explain the progressive impact of alcohol on the human brain. The video is complemented by well-executed performances and visually engaging animations, simplifying complex professional content for better comprehension. It effectively delivers knowledge while maintaining an enjoyable tone, ultimately achieving the objective of promoting the rejection of drink driving.


Best Poster 最佳海报设计奖

Hongshan Lu

Introduction: The work was created by Hongshan Lu from Tongji University. The participant utilizes a unified visual style, incorporating the layout and structure of a house, with vivid and lively colors. The piece presents practical ways for safely returning home after drinking in a direct and straightforward manner, effectively assisting individuals in avoiding drink driving.


Best video 最好的视频

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