Sports Diplomacy

Sports serve as a universal language that transcends borders and cultures, fostering mutual understanding and promoting peace. Today, the role of sports in diplomacy is more crucial than ever. In an era where digital and physical connectivity are at their peak, sports provide an unparalleled opportunity to engage communities, promote inclusivity, and drive positive change. As nations navigate the complexities of the 21st century, sports diplomacy stands out as a dynamic tool for building bridges and strengthening international ties.

This webinar series will allow participants to explore the theoretical underpinnings of sports diplomacy, and the role of international governing bodies as key players in the sporting ecosystem. Likewise, participants will learn about the value of mega sporting events in global economic diplomacy, cultural diplomacy, and public diplomacy. They will learn about the various stakeholders involved in sports diplomacy, including governments, sports federations, NGOs, and civil society, and analyse strategies for effectively engaging and supporting these actors as well as the role of mega-sporting events like the Asian Games, FIFA World Cup and the Olympic Games.

Leveraging Sporting Events to Strengthen Multilateralism

  • 26 July 2024
  • 4:00 p.m. CEST
  • Panelist: Mr. Simon Rofe

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The Role of Sports Diplomacy in Advancing Human Rights

  • 9 August 2024
  • 4:00 p.m. CEST
  • Panelist: Mr. David Grevemberg

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Sports and City Diplomacy: The Paris Olympic Games as a Case Study

  • 23 August 2024
  • 4:00 p.m. CEST
  • Dr. Lorenzo Kihlgren Grandi

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Dr J Simon Rofe is a world leading expert in Sports Diplomacy. One of the founders of the field, Simon currently serves as the special advisor to the United Kingdom’s Sports Diplomacy Working Group; a standing member of UNESCO’s Intergovernmental Committee for Physical Education and Sport (CIGEPS) and was a member of LOCOG, the Organising Committee for the London Olympic Games in 2012. He has worked with numerous stakeholders from across the sporting and diplomatic realms offering education, training and consultancy, and is widely published including the foundation text: "Sport and Diplomacy: more than a Game"


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